Google Ads vs. Facebook Ads for Local Businesses: Which Is Right for You?
Google Ads reaches people already searching; Facebook and Instagram ads reach them before they search. How a local business should choose.
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Resources
Marketing advice for local businesses
Straight answers to the questions business owners ask us most about Google Ads, Facebook and Instagram advertising, and getting found in local search.
How Much Should a Small Business Spend on Google Ads?
There's no single right Google Ads budget. Here's how to work out yours from your cost per lead, what drives costs up or down, and how to test it.
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How to Rank in Google Maps in Columbia, TN: A Local Business Guide
A step-by-step guide to ranking in Google Maps and local search in Columbia, TN, from your Google Business Profile to reviews and citations.
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